Market Penetration and Entry
Why Hire Market Entry Strategy Consultants?
Market entry strategy consultants bridge the gap between inside information like engineering prowess, and critical external details like a lack of complimentary engineering talent in the new market.
Companies that rely solely on inside information run the risk of failing in new markets due to inherent biases. Working with a market entry strategy consultant helps debunk such prejudices, offering objective insights that help to evaluate an opportunity rigorously.
Work From Home Under Your Own Terms
We have many open positions that you may be interested in.
Most In-Demand Services of Market Entry Strategy Consultants
Target Market Research
Target market research provides companies with data that can help build a long-term post-entry competitive advantage. Market entry strategy consultants help with the following market research areas:
- Market Analysis: Market value analysis, including historical and projected growth and market development trends.
- Growth Factors: Identify growth factors like legislation processes, barriers to growth, and other restrictions that may emerge in the target market.
- Market Structures: Examine market structure components like stakeholders, incumbents, adjacent markets, and players in those markets.
- Business Environment: Evaluate regulatory, technological, social, and political factors within the target market.
Opportunity Analysis
Opportunity analysis uncovers information on what opportunities and threats await a new market entrant. Within this analysis, the market entry strategy consultant will address:
- Value Proposition Capabilities: Will the company’s core capabilities, like engineering, and support capabilities, like sales and marketing, ensure success in the new market?
- Market Size: How big is the potential target market, and what size of this market can be captured efficiently and cost-effectively?
- Competitive Landscape: Who are the incumbents, what is their capacity to respond to new entrants and are there other potential market entrants?
- Market Share Revenue Estimates: What are potential pricing and sales estimates, factoring in cost, and supply chain factors?
- Market Entry Cost Estimates: How much will the market entry cost in terms of inputs, distribution, and creating economies of scale?
